Since several years the automotive industry is shifting production plants form traditional locations to new markets emerging in countries like China, India, Russia, Brazil, Turkey, Iran and the Central European states. The market growth in these countries is driven by: 1) High growth rates; 2) Increased foreign direct investments; 3) Huge investments in infrastructure; 4) Huge middle class boosting consumption; 4) Large potential of educated low cost workforce. A comparison of the expected car production volume from 2004 until 2011 in the mature markets with that in the fast developing markets shows that in the latter the growth is 89% whereas in the mature markets it remains at a moderate 6%. Today already more than 25% of the European car production is located in Central and Eastern European countries. The automotive sector acts as a catalyst to build up a modern and performing steel industry in the fast growing markets. Both sectors typically involve industrial partners from the mature markets to gain knowledge and know-how at a high pace. This will lead to an increase of local content in the vehicles in the years to come and finally enable these economies to gain independence and to become fully competitive with the mature regions. The original approach of Western and Japanese carmakers to produce CKD kits or older model generations in emerging markets is consequently being replaced by manufacturing up-to-date models that often have been specifically developed according to the local needs. Yet particular materials and parts still have to be imported from abroad. Political boundary conditions as well as cost and logistics issues however imply that the material to build these cars will be increasingly sourced locally in the future.
Automotive development in fast growing markets
Fahrzeugentwicklungen in schnell wachsenden Märkten
2006
4 Seiten, 2 Tabellen, 7 Quellen
Aufsatz (Konferenz)
Englisch
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