This study examined the impact of travel inhibitors on the likelihood of travelers in revisiting Thailand. A questionnaire survey was given to more than 510 randomly selected international travelers at Bangkok International Airport. A logistic regression was used to identify the impact of travel inhibitors on the likelihood of revisiting. It was found that “travel barrier” was the only significant attribute that had a negative impact on the likelihood of revisiting. It was also found that there were significant differences in the travel inhibitors between first time and repeat travelers and among travelers with different demographic profiles.
A Study of the Impact of Travel Inhibitors on the Likelihood of Travelers' Revisiting Thailand
Journal of Travel & Tourism Marketing ; 21 , 1 ; 77-87
18.06.2007
Aufsatz (Zeitschrift)
Elektronische Ressource
Unbekannt
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