Abstract In an experiment conducted by researchers at Boston University, a group of people drove one of four different cars in a computer game. The cars all performed the same; the only difference was that one of the cars had a Red Bull logo on it. They found that people who drove the Red Bull cars drove faster, took more risks, and had more accidents than people driving the other cars. When interviewed after the game, people didn’t say they drove faster because of the logos – but clearly the logos had a subconscious effect.1


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    Titel :

    Imperative 2: Embrace the All-Encompassing Nature of Customers’ Irrationality


    Beteiligte:
    Shaw, Colin (Autor:in) / Hamilton, Ryan (Autor:in)

    Erschienen in:

    Erscheinungsdatum :

    01.01.2016


    Format / Umfang :

    14 pages




    Medientyp :

    Aufsatz/Kapitel (Buch)


    Format :

    Elektronische Ressource


    Sprache :

    Englisch




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    Ariely, D | IEEE | 2011


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    Integrated Logistic Support Encompassing Training

    Board, A. / Royal Aeronautical Society | British Library Conference Proceedings | 1996


    All Encompassing Columnar Lift Assembly

    ABLABUTYAN KARAPET / HAMBARDZUMYAN LEVON / BARK PAUL et al. | Europäisches Patentamt | 2025

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