As people’s demand for travel increases, sharing travel, especially carsharing, is receiving more and more attention and anticipation. In order to fully study the characteristics of customizable car sharing products and the demand tendency of consumers, on the basis of determining the advantages of customizable car sharing, this paper intends to explore and analyze the personalized needs of users of customizable car sharing products through a series of qualitative and quantitative research methods. A great deal of research has been carried out by scholars at home and abroad on the analysis of consumer needs and satisfaction, creating a good theoretical basis and reference for the research work in this paper. From the data obtained from the questionnaire survey, this paper summarized the customizable attribute items of product and their customization priorities and proposed an analysis method of personalized demand items based on the Kano model. Firstly, the Kano model combined with the fuzzy clustering method is used to identify and screen the personalized demand items of 24 initial car sharing products obtained from the survey, and the hierarchy of demand model of the product is constructed. Then, according to the personalized demand items screened by the Kano model, the questionnaire is designed for the importance survey. Based on the data obtained from the importance survey, the initial weights of the underlying personalized demand items of the hierarchy of demand model are calculated, and the entropy method is used to adjust the weights. After that, the importance ranking of 12 personalized demand items of car sharing products is determined. The results show that the security attribute has the highest overall importance among the 12 customized functions. This fully shows that the safety customization function of car sharing is most valued by consumers, and its demand and expectation are strong. The research results can provide certain guiding significance for customized production of car sharing companies.


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    Titel :

    Demand Analysis of Customizable Car Sharing Functions Based on Kano Model


    Weitere Titelangaben:

    Smart Innovation, Systems and Technologies


    Beteiligte:
    Bie, Yiming (Herausgeber:in) / Qu, Bob X. (Herausgeber:in) / Howlett, Robert J. (Herausgeber:in) / Jain, Lakhmi C. (Herausgeber:in) / Li, Daming (Autor:in) / Ren, Hongyu (Autor:in) / Qin, Shuolei (Autor:in) / Yuan, Quan (Autor:in) / Qi, Weiwei (Autor:in)

    Kongress:

    Proceedings of KES-STS International Symposium ; 2022 ; Rhodes, Greece June 20, 2022 - June 22, 2022



    Erscheinungsdatum :

    2022-05-15


    Format / Umfang :

    11 pages





    Medientyp :

    Aufsatz/Kapitel (Buch)


    Format :

    Elektronische Ressource


    Sprache :

    Englisch




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