This paper is motivated by the recent technology leaps in the area of electric mobility as well as autonomous and connected driving and focuses on utilizing tools of digitalization and agile development along with approaches from literature of open innovation to enable a more customized mobility. We used digital technologies with regards to the innovation concept of technology push and market pull to identify and develop an agile strategy towards a market pull orientation. Hence, by implementing these technologies in organizations, agile structures and processes are required. Also, an innovative culture as a key for future product and service development against the background of technology acceptance represents a further foundation. Finally, to absorb external knowledge and resources from the outside of organizational boundaries, we propose the product and service development according to the principles of agile development both for software and hardware development. We conclude our research with the approach of using Natural Language Processing for integrating customer feedback in terms of multilateral product and service interactions directly into the development process. Beyond that, we present our experience from the ‘Living Lab Aachen’ which keeps up the opportunity of initiating and managing open innovation networks for organizations to gain innovative solutions for the customer.
Customized mobility: innovation management and the product development process
Proceedings
17.06.2021
12 pages
Aufsatz/Kapitel (Buch)
Elektronische Ressource
Englisch
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