Small satellites are among the fastest-growing and evolving new markets today. Technological innovations include the ranges of satellite masses (picosat, nanosat, microsat, and minisats), sizes (including volume ranges from thumbnail to commuter bus), functions (Earth observation, communication, resupply, etc.), and project structure (e.g., individual satellites vs. large-scale constellations). This chapter asserts that a significant fraction of market analysis is initially conducted using variance methods, despite the lack of supporting theory and clear research questions. Despite challenges of high labor intensity and complexity of data interpretation, process research methods can underpin the development of relevant theory first, before variance research methods are executed. Furthermore, the data collected using process methods, if done thoughtfully and deliberatively, can support multiple research questions, and different data sets can be pooled, providing broader industry contexts in support of a given research question.


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