Progressive strategic, organizational and product actions taken by the Japanese automotive manufacturers during the past two decades have gained them leadership in almost every benchmark of competitive and industrial competence. From this vantage point, they stand poised to alter the nature of the market during the 1990's through the introduction of a proliferation of low-volume niche products with very short life spans. Two-year automobile product cycles are within their competence now.
The paper outlines the implications of introducing such severely compressed product cycles in a European context. These were exposed by a determined attempt to match Japanese methods and techniques over a period of eleven years. Attaining the goal affected every aspect of the business and its external interfaces. The resultant new company ethos and culture is described. Future evolutionary developments are signposted.
On the Implementation of Severely Compressed Automobile Product Cycles
1991-10-01
12 pages
Aufsatz (Zeitschrift)
Elektronische Ressource
Englisch
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