Customer feedback is normally fed into product design and engineering via quality surveys and therefore mainly comprises negative comments: complaints about things gone wrong. Whilst eradication of such problems will result in a feeling of satisfaction in existing customers, it will not instil the sense of delight required to attract conquest buyers. CUPID's aim is to conceive and evaluate ideas to stimulate product desirability through the provision of delightful features and execution. By definition, surprise and delight features cannot be foreseen, so we have to understand sensory appeal and, therefore, the “hidden” voice of the customer.


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    Titel :

    Foresight Vehicle Programme - Customer Understanding Processes In Design


    Weitere Titelangaben:

    Sae Technical Papers


    Beteiligte:
    Burns, Andrew (Autor:in) / Garside, Paul (Autor:in) / Evans, Stephen (Autor:in)

    Kongress:

    SAE 2002 World Congress & Exhibition ; 2002



    Erscheinungsdatum :

    04.03.2002




    Medientyp :

    Aufsatz (Konferenz)


    Format :

    Print


    Sprache :

    Englisch


    Schlagwörter :


    Foresight Vehicle Programme - customer understanding processes in design

    Garside,P. / Burns,A. / Evans,S. et al. | Kraftfahrwesen | 2002


    2002-01-0170. Foresight Vehicle Programme - Customer Understanding Processes In Design

    Garside, P. / Burns, A. / Evans, S. et al. | British Library Conference Proceedings | 2002


    The UK Foresight Vehicle Programme

    Sporton,M. | Kraftfahrwesen | 2002


    The UK Foresight Vehicle Programme

    Sporton, Mike | SAE Technical Papers | 2002


    Sustaining process improvement activities - Foresight Vehicle Programme

    Bateman,N. / Rich,N. / David,A. et al. | Kraftfahrwesen | 2002