Product platform strategies have advantages and disadvantages. Key automotive platform issues include economies of scale and potential loss of brand differentiation. Platform strategies can be defined for components/systems, manufacturing, product development teams, and company capability/knowledge. Concepts and tools that support platform definition and commonality include function structures, modularity matrices, product architecting and decomposition, and optimization methods. Managerial concerns include organizational dynamics, strategy, technology and cost, and support systems. These issues are reviewed and discussed. The paper concludes with a summary, observations, and some questions about platform strategies.


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    Titel :

    Issues in Automotive Product Platform Strategies


    Weitere Titelangaben:

    Sae Technical Papers


    Beteiligte:
    Hodges, Peter (Autor:in)

    Kongress:

    SAE 2004 World Congress & Exhibition ; 2004



    Erscheinungsdatum :

    08.03.2004




    Medientyp :

    Aufsatz (Konferenz)


    Format :

    Print


    Sprache :

    Englisch




    Issues In Automotive Product platform Strategies

    Hodges, P. / Society of Automotive Engineers | British Library Conference Proceedings | 2004


    Issues in automotive product platform strategies

    Hodges,P. / Ford Motor,US | Kraftfahrwesen | 2004


    2004-01-0483 Issues in Automotive Product Platform Strategies

    Hodges, P. / Society of Automotive Engineers | British Library Conference Proceedings | 2004



    ELECTRONIC RELIABILITY ISSUES RELATIVE TO AUTOMOTIVE PRODUCT

    Rivard, J. G. | SAE Technical Papers | 1978