The air cargo industry is passing through difficult times and is facing increasingly stiff competition, due to rapid advances in the shipping industry. The future of the air cargo industry, therefore, lies in Creative Marketing. Creative Marketing involves the diversion of cargo from one mode of transport to another by economic justification, as well as other measures which result in the development of the total air cargo market. The Total Distribution Cost Analysis concept provides a potent tool, in this regard. An urgent need exists to convince customers that shipping by air, can become economic, in total distribution terms. A time has come when the air cargo industry as a whole must necessarily take active steps to promote the growth of the industry by ‘Creative Marketing’.


    Zugriff

    Zugriff prüfen

    Verfügbarkeit in meiner Bibliothek prüfen

    Bestellung bei Subito €


    Exportieren, teilen und zitieren



    Titel :

    Creative Marketing


    Weitere Titelangaben:

    Sae Technical Papers


    Beteiligte:

    Kongress:

    12th International Forum for Air Cargo and International Air Cargo Exposition (1984) ; 1984



    Erscheinungsdatum :

    01.02.1984




    Medientyp :

    Aufsatz (Konferenz)


    Format :

    Print


    Sprache :

    Englisch




    Marketing and Transportation: Let's Be Creative

    Sorel, T. K. / Transportation Association of Canada / International Road Federation | British Library Conference Proceedings | 1994


    Creative design for creative management

    Bordinat, Jr., G. | Engineering Index Backfile | 1961


    Creative Design for Creative Management

    Bordinat, Gene | SAE Technical Papers | 1961


    Creative Design Dynamics and Creative Systems

    Ibrahim, M | Online Contents | 2010


    Creative design dynamics and creative systems

    Ibrahim, Mohammad / Bassford, Marie / Ackerley, Helen et al. | IEEE | 2010