Distance and time were the two obstacles barring the achievement of the export marketing objectives of a young Australian company, Magna Alloys & Research Pty. Ltd.The airplane and a unique use of air freight provided the solution to overcoming these obstacles. This paper shows how air freight was used as a marketing tool, the economics and operation of the company's air freight program, and the results achieved through the implementation of this program.
Air Freight Pays Off in Profits
Sae Technical Papers
International Congress of Transportation Conferences ; 1972
1972-02-01
Aufsatz (Konferenz)
Englisch
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