Abstract Ridesplitting is a pooled version of a ridesourcing service that can reduce emissions per trip compared with exclusive ridehailing. However, it only takes a small share of the ridesourcing market currently. Fiscal and social incentives are potential leverage tools to attract passengers from solo hailed rides. This study aims to quantitatively identify the effects of carbon credits (CC) and monetary rewards (MR) on people's willingness to adopt ridesplitting. The theory of planned behavior realized by structural equation modeling decomposes the factors which affect passengers' intention and actual action on choosing ridesplitting. Confirmatory factor analysis suggests that pro-environmental attitudes do not directly force people to ridesplitting. Path effect analysis shows that subjective norms and perceived behavioral control significantly affect ridesplitting intentions. Immediate effect regression reveals that CC has greater direct effects on ridesplitting intention than MR (4.5 times more effective). Moderating effect analysis shows the MR effect reduces while the CC effect enhances when increasing the incentive value. The results encourage policymakers and operation designers to consider better marketing schemes combining monetary and social incentives to promote ridesplitting and to gain better fiscal and environmental benefits from ridesourcing systems.


    Zugriff

    Download

    Verfügbarkeit in meiner Bibliothek prüfen

    Bestellung bei Subito €


    Exportieren, teilen und zitieren



    Titel :

    Do low-carbon rewards incentivize people to ridesplitting? Evidence from structural analysis


    Beteiligte:
    Wang, Lei (Autor:in) / Li, Wenxiang (Autor:in) / Weng, Jinxian (Autor:in) / Zhang, Dong (Autor:in) / Ma, Wanjing (Autor:in)

    Erschienen in:

    Erscheinungsdatum :

    2022




    Medientyp :

    Aufsatz (Zeitschrift)


    Format :

    Elektronische Ressource


    Sprache :

    Englisch



    Klassifikation :

    BKL:    55.80$jVerkehrswesen$jTransportwesen: Allgemeines / 55.80 Verkehrswesen, Transportwesen: Allgemeines / 74.75$jVerkehrsplanung$jVerkehrspolitik / 74.75 Verkehrsplanung, Verkehrspolitik



    Structure Analysis of Factors Influencing the Preference of Ridesplitting

    Xinghua Li / Feiyu Feng / Wei Wang et al. | DOAJ | 2021

    Freier Zugriff

    Analysis of multi-modal commute behavior with feeding and competing ridesplitting services

    Zhu, Zheng / Qin, Xiaoran / Ke, Jintao et al. | Elsevier | 2019



    Understanding ridesplitting behavior of on-demand ride services: An ensemble learning approach

    Chen, Xiqun (Michael) / Zahiri, Majid / Zhang, Shuaichao | Elsevier | 2016


    Scale effects in ridesplitting: A case study of the City of Chicago

    Liu, Hao / Devunuri, Saipraneeth / Lehe, Lewis et al. | Elsevier | 2023