Iannotta talks about analytics, the digital tools that the media use to track which online articles are the must widely read. Analytics are powerful tools for editors and the business side of the house, but like all powerful tools, they can be dangerous if used incorrectly. Here, he explains how impactful publications do things differently.
Keeping audience analytics in perspective
Aerospace America ; 53 , 3
2015
Aufsatz (Zeitschrift)
Englisch
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