When the Philae robotic lander was released from the Rosetta spacecraft and began its descent onto comet P67/Churyumov-Gerasimenko in November, interest on Earth extended beyond the European Space Agency's (ESA) operations center in Darmstadt, Germany. Giving Rosetta and Philae their own Twitter accounts--the feeds were actually the work of teams at ESA and the German Aerospace Centre, DLR--was in keeping with a now common strategy by space agencies to engage the public in space missions. Here, Butterworth-Hayes finds out what other space missions can learn about the use of social media.


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    Titel :

    Going viral


    Beteiligte:

    Erschienen in:

    Erscheinungsdatum :

    2015



    Medientyp :

    Aufsatz (Zeitschrift)


    Format :

    Print


    Sprache :

    Englisch



    Klassifikation :

    Lokalklassifikation TIB:    770/7040
    BKL:    55.88 Luftverkehr, Raumfahrt / 55.88



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