USTS' action this year was based on the operational framework provided by the Integrated Marketing Plan and Measurement System, implemented early in the year. The plan focused all USTS efforts toward a 'hard-sell' approach, promoting specific travel destinations in the USA. The plan also concentrated all USTS activities on dealing with the travel trade in six market-nations, and providing for systematic measurement of program results.


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    Titel :

    Tourism Action Year: 1973. United States Travel Service. Annual Program Report (18th) of the Secretary of Commerce, January-December 1973


    Erscheinungsdatum :

    1973


    Format / Umfang :

    42 pages


    Medientyp :

    Report


    Format :

    Keine Angabe


    Sprache :

    Englisch