USTS' action this year was based on the operational framework provided by the Integrated Marketing Plan and Measurement System, implemented early in the year. The plan focused all USTS efforts toward a 'hard-sell' approach, promoting specific travel destinations in the USA. The plan also concentrated all USTS activities on dealing with the travel trade in six market-nations, and providing for systematic measurement of program results.
Tourism Action Year: 1973. United States Travel Service. Annual Program Report (18th) of the Secretary of Commerce, January-December 1973
1973
42 pages
Report
Keine Angabe
Englisch
NTIS | 1973
NTIS | 1974
NTIS | 1973