The attitude research studies have several objectives: First, to assess public awareness of the subject of alcohol and highway safety. In this regard, the survey will serve as a valuable evaluation technique to measure the effectiveness of the public information and education countermeasues. Second, to document attitudes of particular segments of the population in the Project jurisdiction, such as teenage drivers, drivers who had previously been convicted of alcohol-related traffic offenses, and self-admitted problem drinking-drivers, in order to determine if they are potential targets for countermeasures. Third, to assess the attitudes of the community at large in order to aid in the selection among alternative proposed countermeasures.


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