The document examines airline marketing practices and the distribution of airline services. The analysis evaluates the role of travel agents in the air travel industry, assesses the importance of frequent flyer programs for influencing travellers' selection of air carriers, and evaluates how computer reservations systems influence competition.
Secretary's Task Force on Competition in the U.S. Domestic Airline Industry. Airline Marketing Practices: Travel Agencies, Frequent-Flyer Programs, and Computer Reservation Systems
1990
105 pages
Report
Keine Angabe
Englisch
Airline frequent flyer programs: equity and attractiveness
Online Contents | 2003
|Airline frequent flyer programs: equity and attractiveness
Elsevier | 2002
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