In 2002, West Virginia became a Strategic Evaluation State for the National Highway Traffic Safety Administration's Impaired Driving High-Visibility Enforcement campaign. The State implemented NHTSA's model publicity and enforcement program in targeted counties to reduce impaired driving and alcohol-related fatalities. The State spent nearly $3.4 million on the campaign from 2003 through 2005, or an average of about 62 cents per resident each year. The campaign began during the July 4th holiday period in 2003 and was sustained for the next 27 months, running through September 2005. Statewide DMV surveys in targeted counties indicated that drivers reported significantly more often after the campaign that they had heard about impaired driving in West Virginia and had been through a sobriety checkpoint. Roadside surveys of driver blood alcohol concentrations (BAC) indicated a significant decrease in the proportion of drivers with a positive BAC at the end of the campaign compared to the same period the previous year.


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    Titel :

    West Virginia's Impaired Driving High Visibility Enforcement Campaign, 2003-2005


    Beteiligte:
    T. J. Zwicker (Autor:in) / N. K. Chaudhary (Autor:in) / M. G. Solomon (Autor:in) / J. N. Siegler (Autor:in) / J. D. Meadows (Autor:in)

    Erscheinungsdatum :

    2007


    Format / Umfang :

    66 pages


    Medientyp :

    Report


    Format :

    Keine Angabe


    Sprache :

    Englisch