The objective of the study was to determine the decision-making processes concerning major model year product introductions and alterations in the automotive industry as well as to investigate techniques of price positioning, product and image positioning, and the use of incentives and other promotional tools. The method used was to establish the new models introduced since the last traditional year (1959) in the automotive industry, and to discuss their features and positioning in the market place. It can be concluded that the automotive industry reacts to competition, dealer influences, consumer preference and government regulations. Also each automotive manufacturer reacts differently in comparable situations.


    Zugriff

    Zugriff über TIB

    Verfügbarkeit in meiner Bibliothek prüfen


    Exportieren, teilen und zitieren



    Titel :

    Automobile Marketing Strategies, Pricing, and Product Planning


    Beteiligte:
    M. L. Hagerman (Autor:in)

    Erscheinungsdatum :

    1978


    Format / Umfang :

    48 pages


    Medientyp :

    Report


    Format :

    Keine Angabe


    Sprache :

    Englisch




    Airport Pricing Strategies

    Pels, Eric / Verhoef, Erik T. | NTRS | 2003


    AIRPORT PRICING STRATEGIES

    Air Transport Research Society | British Library Conference Proceedings | 2003



    The pricing decision of an automobile agency.

    William-Powlett, Barton Roger Wallop | DSpace@MIT | 1965

    Freier Zugriff

    Ferry Pricing Strategies Analysis

    C. Ulberg | NTIS | 1989