This report describes the choice model study of the FAST-TRAC (Faster and Safer Travel through Traffic Routing and Advanced Controls) Operational Test in Southeast Michigan. Choice modeling is a stated-preference approach in which respondents are asked to choose among differentially priced (potential or actual) implementations of a product or service. In this study, subjects were presented market packages composed of various implementations of three classes of traveler services: traffic reports, route advice, and emergency roadside assistance. Choice data were obtained from 282 subjects via mail-out survey. These subjects, each of whom had prior experience with a route guidance device, were divided into six age-gender groups (male and female; under 30, 30 to 64, and over 64). The data were used to develop a series of four 'choice models', which describe the likelihood that the participants would purchase variously priced market packages composed of combinations of the aforementioned traveler services.
Market Assessment for Traveler Services: A Choice Modeling Study. Phase III FAST-TRAC Deliverable
1999
61 pages
Report
Keine Angabe
Englisch