This report evaluates the success of a fare pricing strategy, known as deep discounting, that entails the bulk sale of transit tickets or tokens to customers at a significant discount compared to the full fare single ticket purchase price. This market driven strategy is often introduced simultaneously with a full frame increase not only to retain current ridership, but also to increase ridership among infrequent riders and new customers. The evaluation focused on deep discounting as implemented in three cities in the United States: Denver, Philadelphia, and Richmond.
Evaluation of Deep Discount Fare Strategies
1995
150 pages
Report
Keine Angabe
Englisch
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