This paper presents a model of customer purchasing behavior prediction, which would contribute in automobile mass customization field to shorten the delivery period. By the application of artificial neural network method, customer's attributes, behaviors before final decision and previous cases could be learned by machine and be used to predict his / her future behavior. Based on customer behavior theory and automobile sales knowledge, 13 attributes or behaviors were selected as observation points, i.e. input data. In the given case, 87.4% of all 450 samples were correctly judged by the model.


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    Titel :

    An optimal method on automobile mass customization delivery period based on customer behavior prediction


    Beteiligte:
    Jun Ma (Autor:in) / Yang Liu (Autor:in) / Wenxia Xu (Autor:in) / Can Wang (Autor:in)


    Erscheinungsdatum :

    01.08.2014


    Format / Umfang :

    229621 byte




    Medientyp :

    Aufsatz (Konferenz)


    Format :

    Elektronische Ressource


    Sprache :

    Englisch



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