The invention discloses a user portrait obtaining method, and the method comprises the steps of obtaining attribute factors of a traveler, determining a travel activity type of the traveler, and obtaining a user portrait based on the attribute factors; determining the type of travel activity of a traveler, determining influence factors which remarkably influence each travel activity type, determining key factors which influence the travel activity of the traveler in an inter-class inspection mode, generating a user portrait based on the key factors, and the like. The method can determine the travel activity of the traveler according to attribute factors such as gender, occupation, age, education degree, income, private car existence and common traffic mode. And the actual requirements of the user for different travel activities are comprehensively considered, personalized information services are provided for the client, and the service experience of the traveler is improved.
本发明公开了一种用户画像的获取方法,包括获取出行者的属性因素、确定出行者的出行活动类型、基于属性因素,确定显著影响每种出行活动类型的影响因素、利用类间检验的方式确定影响出行者出行活动的关键因素、基于关键因素生成用户画像等步骤,其可以根据用户的性别、职业、年龄、受教育程度、收入、有无私家车和常用交通方式等属性因素,并综合考虑用户对不同出行活动的实际要求,为客户提供个性化的信息服务,有利于提升出行者的服务体验。
User portrait obtaining method and device
一种用户画像的获取方法和获取装置
2021-02-19
Patent
Elektronische Ressource
Chinesisch
IPC: | G06F ELECTRIC DIGITAL DATA PROCESSING , Elektrische digitale Datenverarbeitung / G06Q Datenverarbeitungssysteme oder -verfahren, besonders angepasst an verwaltungstechnische, geschäftliche, finanzielle oder betriebswirtschaftliche Zwecke, sowie an geschäftsbezogene Überwachungs- oder Voraussagezwecke , DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES / G08G Anlagen zur Steuerung, Regelung oder Überwachung des Verkehrs , TRAFFIC CONTROL SYSTEMS |
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