Since the post-Second World War era, total quality management (TQM) has spread throughout corporations, including research and development. The first step in developing a total quality system in research and development is identification of the customer. Identifies who the customers are and defines the relationship between marketing and research and development within a TQM environment. Posits that the amount of attention focused on the customer often correlates directly with the success of an end-product sell-through. Highlights the importance of continuous improvement in the research and product development cycle.


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    Titel :

    New developments in improving quality management in research and development


    Beteiligte:

    Erschienen in:

    Erscheinungsdatum :

    1997-02-01


    Format / Umfang :

    5 pages




    Medientyp :

    Aufsatz (Zeitschrift)


    Format :

    Elektronische Ressource


    Sprache :

    Englisch





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