Highlights Using multi-methodological approach to study Corporate Social Responsibility (CSR) in fashion supply chains. Investigating the levels of CSR initiatives of luxury, fast fashion, and functional brands. Analyzing the CSR commitment and the advertisement levels of fashion brands. Discussing how disruptive technologies like blockchain technology can help to improve the low level of CSR commitment.
Abstract This paper examines CSR in fashion supply chains by applying a multi-methodological approach. We first investigate the CSR performance and consumer expectation towards luxury, fast fashion and functional brands through a case study and semi-structure interviews. Then, by building a stylized analytical model, we uncover that it is optimal for the higher-priced fast fashion and functional brands to commit a high CSR commitment with a low advertisement level while the luxury brands should act oppositely. To entice the luxury fashion brand to create a CSR-improving situation, we propose the use of disruptive technologies such as blockchain to help.
Corporate social responsibility (CSR) in fashion supply chains: A multi-methodological study
2020-08-11
Aufsatz (Zeitschrift)
Elektronische Ressource
Englisch
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