Abstract The study investigates why passengers choose a particular airline when travelling on a long-haul low cost carriers focusing on Asia and Oceania. A survey of Jetstar and AirAsia X passengers finds that assurance is the most important factor when choosing long-haul low cost carriers, followed by two other important factors-airfare and reliability. These results suggest that there are no significant differences regarding service quality between Jetstar Airways and AirAsia X.
Highlights ► Airfare is not the most important factor for passengers in choosing between Jetstar and AirAsia X long-haul LCCs. ► Assurance is the most important factor for passengers to choose long-haul LCCs. ► Australian passengers prefer Jetstar and Asia passengers prefer AirAsia X.
Service quality of low-cost long-haul airlines – The case of Jetstar Airways and AirAsia X
Journal of Air Transport Management ; 26 ; 20-24
2012-01-01
5 pages
Aufsatz (Zeitschrift)
Elektronische Ressource
Englisch
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