Abstract This paper uses simple structural equation modelling to investigate relationships between service quality, airline image, customer value and behavioural intentions for passengers to fly on low cost carriers. In particular it focuses on flier’s expectations of the types of services that they can enjoy. The analysis indicates that service quality has a significant positive effect on customer value, airline image and behavioural intentions, but that airline image does not itself significantly influence behavioural intentions.

    Highlights ► This paper investigates service quality and some factors for LCC passengers. ► Service quality has a significant effect on behavioural intentions. ► Customer value also has a significant effect on behavioural intentions. ► Airline image does not have a significant effect on behavioural intentions.


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    Titel :

    Assessing how service quality, airline image and customer value affect the intentions of passengers regarding low cost carriers


    Beteiligte:
    Yang, Keng-Chieh (Autor:in) / Hsieh, Tsui-Chuan (Autor:in) / Li, Hendrik (Autor:in) / Yang, Chyan (Autor:in)

    Erschienen in:

    Erscheinungsdatum :

    2011-01-01


    Format / Umfang :

    2 pages




    Medientyp :

    Aufsatz (Zeitschrift)


    Format :

    Elektronische Ressource


    Sprache :

    Englisch