Abstract Online retail pharmacies usually price their products differently from traditional drugstores. Based on real-time consumer behaviors, this paper proposes a dynamic bundle pricing strategy to maximize the pharmacy’s profit. Given free shipping thresholds and consumer budgets, we propose a mixed-integer nonlinear programming model and a heuristic to sequentially price customized bundles. We further conduct a numerical study using the data from a leading e-pharmacy in China. Our computational results indicate that the proposed model not only improves the e-pharmacy’s profit by attracting more customers but noticeably contributes to consumer surplus. Through sensitivity analysis, our model is proved to be robust under various scenarios.

    Highlights We study a dynamic bundle pricing strategy to maximize the e-pharmacy’s profit. We develop a mathematical model and a heuristic to price customized bundles. We conduct a numerical study using the data from a leading e-pharmacy in China. Our model improves the e-pharmacy’s profit and increases consumer surplus.


    Zugriff

    Zugriff prüfen

    Verfügbarkeit in meiner Bibliothek prüfen

    Bestellung bei Subito €


    Exportieren, teilen und zitieren



    Titel :

    Interactive bundle pricing strategy for online pharmacies


    Beteiligte:
    Li, Jianbin (Autor:in) / Liu, Lang (Autor:in) / Luo, Xiaomeng (Autor:in) / Zhu, Stuart X. (Autor:in)


    Erscheinungsdatum :

    2023-07-09




    Medientyp :

    Aufsatz (Zeitschrift)


    Format :

    Elektronische Ressource


    Sprache :

    Englisch




    Research on Collaborative Pricing Strategy Between Taxi and Online Car-Hailing

    Si, Yang / Yu, Bin / Qu, Guixian | Springer Verlag | 2022


    Research on Collaborative Pricing Strategy Between Taxi and Online Car-Hailing

    Si, Yang / Yu, Bin / Qu, Guixian | British Library Conference Proceedings | 2022


    Information concerning drugs and driving received by customers of pharmacies

    Maki, M. / Linnoila, M. / Idanpaan-Heikkila, J. et al. | Elsevier | 1978


    Interactive online learning

    Heidemann, G. / Bekel, H. / Bax, I. et al. | British Library Online Contents | 2007


    Pricing Intermodal Freight Transport Services: A Cost-Plus-Pricing Strategy

    Li, Le / Lin, Xiao / Negenborn, Rudy R. et al. | British Library Conference Proceedings | 2015