Abstract A simple utility maximization model is presented to illustrate that risk compensation is a natural part of human behavior when individuals pursue multiple goals with limited resources. In this positive economic model driver safety effort is determined by a balance between reduced risk and increased disutility cost. Changes which affect the balance induce drivers to change their own safety efforts. Under plausible conditions a change in exogenous safety, which is beyond driver control, causes a compensatory change in driver effort in the opposite direction. A sample of special seat belt use studies illustratively indicates the usefulness of the model.
A utility maximization model of driver traffic safety behavior
Accident Analysis and Prevention ; 18 , 5 ; 371-375
01.01.1986
5 pages
Aufsatz (Zeitschrift)
Elektronische Ressource
Englisch
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