Highlights Bicyclist safety is a growing concern as more adults use this form of transportation for recreation, exercise, and mobility. Most bicyclist fatalities result from a crash with a vehicle. Often, the behaviors of the driver are responsible for the crash. This study examined the influence of traffic safety culture on driver behaviors that affect safe interactions with bicyclists. This study suggests that prosocial driver behavior is very common and is intentional. The intention for drivers to behave prosocially was related to their traffic safety culture, including, positive attitudes, perceptions it is normal, and perceived ability to engage this behavior. Suggestions are made for strategies that could increase prosocial behavior through changes in traffic safety culture.
Abstract Introduction: Bicyclist safety is a growing concern as more adults use this form of transportation for recreation, exercise, and mobility. Most bicyclist fatalities result from a crash with a vehicle. Often, the behaviors of the driver are responsible for the crash. Method: This survey study of Montana and North Dakota residents (n = 938) examined the influence of traffic safety culture on driver behaviors that affect safe interactions with bicyclists. Results: Prosocial driver behavior was most common and appeared to be intentional. Intention was increased by positive attitudes, normative perceptions, and perceived control. However, normative perceptions appear to offer the most opportunity for change. Practical Application: Strategies that increase perceptions that prosocial driver behavior is normal may increase prosocial intentions, thereby increasing bicyclist safety.
Traffic safety culture and prosocial driver behavior for safer vehicle-bicyclist interactions
Journal of Safety Research ; 75 ; 24-31
2020-07-22
8 pages
Aufsatz (Zeitschrift)
Elektronische Ressource
Englisch
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