Abstract This article examines the extent to which innovations enhance airline value. For this purpose, we measure the effect that airline innovations have on its market value. An increase in the market value is significantly found when an airline announces an innovation. Not all innovative actions are equal; while innovations related to “advanced customer segmentation” and “new technologies” bring about similar gains, thereby having the same effects on the airline value, when compared to the innovative new business models, the formers significantly outperform the latter.
Highlights ► Innovations conducted by airlines help increase their market value. ► Advanced segmentation and new technologies have similar increases in their value. ► Both innovations outperform the introduction of new business models.
Gauging innovation worth for airlines
Journal of Air Transport Management ; 20 ; 9-11
2011-01-01
3 pages
Aufsatz (Zeitschrift)
Elektronische Ressource
Englisch
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