Abstract Growing concern with the energy shortage in the United States has prompted a renewed emphasis on mass transportation, especially as a means of replacing use of the auto in commuting to work. Past applications of marketing concepts, however, have been too narrow in scope. One prerequisite to the development of a marketing plan is a segmentation analysis to allow for a better match between identified consumer needs and the product/service delivered. In addition, the importance of location in the distribution of a service, such as mass transit, requires an increased emphasis be placed in the segmentation process on spatial considerations. This paper combines the traditional segmentation process of mass transit users with consideration of the spatial distribution of these segments to derive service areas best suited to consumer transit needs. An empirical example, undertaken in a large southwestern metropolitan area, illustrates the use of cluster and discriminant analysis in the definition of service areas. A set of evaluative criteria are also developed and applied to assess the marketability of each service area.


    Zugriff

    Zugriff prüfen

    Verfügbarkeit in meiner Bibliothek prüfen

    Bestellung bei Subito €


    Exportieren, teilen und zitieren



    Titel :

    Deriving service areas for mass transit systems


    Beteiligte:

    Erschienen in:

    Erscheinungsdatum :

    19.03.1981


    Format / Umfang :

    13 pages




    Medientyp :

    Aufsatz (Zeitschrift)


    Format :

    Elektronische Ressource


    Sprache :

    Englisch



    Rapid transit service for metropolitan areas

    Engineering Index Backfile | 1963


    Assessment of Bicycle Service Areas around Transit Stations

    Hochmair, Hartwig H. | Taylor & Francis Verlag | 2015


    Assessment of Bicycle Service Areas around Transit Stations

    Hochmair, Hartwig H | Online Contents | 2015



    MANAGED CONNECTING SERVICE FOR MASS TRANSIT BAGGAGE

    HANCE NICHOLAS / BLIESNER ANDREW / O'NEIL-DUNNE TIMOTHY | Europäisches Patentamt | 2024

    Freier Zugriff