Abstract This study examines the relationship between perceived risk, perceived value, convenience and attitudes toward in-flight shopping and behavioral intentions using a sample of international air travelers in Taiwan. The results suggest that both perceived value and convenience have significantly positive effects on attitude, but the path between perceived risk and attitude is not significant. In addition, the findings also demonstrate that attitude has significant effects on customer intention. Specific theoretical and managerial implications are discussed at the end of this work.

    Highlights ► This paper examines the customer attitudes toward in-flight shopping and intentions. ► Both perceived value and convenience have significantly positive effects on attitude. ► However, the path between perceived risk and attitude is not significant.


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    Titel :

    Consumer attitudes toward in-flight shopping


    Beteiligte:

    Erschienen in:

    Erscheinungsdatum :

    2011-01-01


    Format / Umfang :

    3 pages




    Medientyp :

    Aufsatz (Zeitschrift)


    Format :

    Elektronische Ressource


    Sprache :

    Englisch




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