AbstractDespite the resources airlines are devoting to increasing e-commerce, the key drivers of online airline ticket purchases have been little explored. This study analyzes how motivation, opportunity and ability influence patrons’ intentions to purchase tickets online and the features that influence online airline ticket purchases. A sample of online purchasers of airline tickets in Spain is examined.
How motivation, opportunity and ability can drive online airline ticket purchases
Journal of Air Transport Management ; 16 , 6 ; 346-349
2010-01-01
4 pages
Aufsatz (Zeitschrift)
Elektronische Ressource
Englisch
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