Highlights ► We examined the role of social and cultural contextual factors in modulating risk taking while driving. ► We tested the effect of different priming conditions (protection linked to the infant domain vs. punishment linked to the normative domain) on risky driving behaviour. ► We adopted a simulated driving game combined with ecological social-cultural contextual factors. ► We showed that driving behaviour can be modified by these combinations.

    Abstract Two studies examined the effects of different socio-affective factors on risk driving behaviour. In Experiment 1, 87 adult drivers we asked to play a computer-based driving game after being exposed to a series of images that depicted infants, police or neutral information (control condition). In Experiment 2 we tested a further 60 adult drivers. We found a significant effect of our manipulation on driving behaviour, with performance being significantly less risky in the infant condition than in the police and control conditions. In addition, this advantage was not simply due to variations in emotions typically associated with infant pictures. The results of this study highlight the importance of studying the role of socio-affective context when investigating factors that influence driving behaviour.


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    Titel :

    “Baby on board”: Reducing risk taking in adult drivers in a simulated driving game


    Beteiligte:

    Erschienen in:

    Erscheinungsdatum :

    2012-06-06


    Format / Umfang :

    4 pages




    Medientyp :

    Aufsatz (Zeitschrift)


    Format :

    Elektronische Ressource


    Sprache :

    Englisch