AbstractThe decision whether to obtain a driving license has a substantial effect on a person’s travel behaviour for the rest of his/her life and on lifetime CO2 emissions. In heavily motorized societies, non-drivers often decide to obtain a driving license simply because others one, and with little unawareness of the negative aspects of automobile use. It is hypothesized that providing non-drivers with better information would influence their choice on whether to obtain a license. To obtain objective information, a field experiment was conducted followed by a survey. When information about the risks, costs, and enjoyment of automobile use was made available, it affected a person’s attitude toward life using an automobile. This information also influenced whether respondents possessed a driving license 18 months after the experiment.
Communication with non-drivers for promoting long-term pro-environmental travel behaviour
Transportation Research Part D: Transport and Environment ; 12 , 2 ; 99-102
2007-01-01
4 pages
Aufsatz (Zeitschrift)
Elektronische Ressource
Englisch
Communication with non-drivers for promoting long-term pro-environmental travel behaviour
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