Highlights Investigation of consumer behavior and omnichannel operations for luxury products. Consumers are conspicuous and stock-sensitive with channel switching behavior. Operational decisions include pricing, stocking quantity, and stock availability. Implications for luxury firms’ channel strategy and operational decisions.

    Abstract In the context of omnichannel retailing, this paper intends to investigate how conspicuous behavior and concerns of stock availability influence a luxury firm’s operational decisions. Our analytical study indicates that with the firm's different channel strategy---store-only and omnichannel strategy--consumers’ behavior in terms of valuation and channel selection is varied. Furthermore, as compared to the store-only channel, the omnichannel strategy results in a lower price and a lower stock level in the store. The luxury firm may not benefit from it. Our results are robust for both the high-end and the mass luxury products in a variety of settings.


    Zugriff

    Zugriff prüfen

    Verfügbarkeit in meiner Bibliothek prüfen

    Bestellung bei Subito €


    Exportieren, teilen und zitieren



    Titel :

    Omnichannel supply chain operations for luxury products with conspicuous consumers


    Beteiligte:
    Wei, Ying (Autor:in) / Li, Feng (Autor:in)


    Erscheinungsdatum :

    2020-03-13




    Medientyp :

    Aufsatz (Zeitschrift)


    Format :

    Elektronische Ressource


    Sprache :

    Englisch




    Pricing and quality decisions with conspicuous consumers

    Zhu, Guowei / Zhang, Jianxiong / Xing, Enfeng et al. | Elsevier | 2022


    Omnichannel Business

    Lehrer, Christiane / Trenz, Manuel | Online Contents | 2022

    Freier Zugriff


    Logistics and supply chain management in the luxury industry

    Shen, Bin / Minner, Stefan / Chan, Hau-Ling et al. | Elsevier | 2020


    Omnichannel facility location and fulfillment optimization

    Lin, Yun Hui / Wang, Yuan / Lee, Loo Hay et al. | Elsevier | 2022