AbstractMany claims have been made concerning the benefits of airline global alliances, often from the viewpoint of airline operators. By contrast, the focus of this paper is an empirical study of the perceptions of consumers. Studied first are the perceptions that business travelers have of the benefits of global alliances. Results show that a sizeable minority are unsure of the benefits or hold at least some misconceptions. This varies depending on the nature of the benefit and the type of respondent. Results also suggest that no major differences are perceived in the benefits offered by competing global alliances. Second, the importance of global alliance benefits in determining airline choice by business travelers is considered. Relative to other benefits, alliance benefits are not seen as particularly important.


    Zugriff

    Zugriff prüfen

    Verfügbarkeit in meiner Bibliothek prüfen

    Bestellung bei Subito €


    Exportieren, teilen und zitieren



    Titel :

    The benefits of airline global alliances: an empirical assessment of the perceptions of business travelers


    Beteiligte:
    Goh, Kevin (Autor:in) / Uncles, Mark (Autor:in)


    Erscheinungsdatum :

    16.10.2002


    Format / Umfang :

    19 pages




    Medientyp :

    Aufsatz (Zeitschrift)


    Format :

    Elektronische Ressource


    Sprache :

    Englisch





    Global Airline Alliances

    Online Contents | 2008


    Global Airline Alliances

    Online Contents | 2009


    Airline loyalty determinants among business travelers: empirical evidence from Croatia

    Mikulić, Josip / Šerić, Maja / Matas Milković, Ljilja | Taylor & Francis Verlag | 2017


    AIRLINE ALLIANCES

    Endres, Gunter | Online Contents | 1994