Paper is effort to bring about more team play between engineering and sales executives; primary cause of misunderstanding between sales and engineering departments lies in inability of engineers to accept criticism of product as anything other than personal insults; engineers inclined to think in terms of chassis, bodies, and bearings rather than in terms of complete car; in Studebaker Corp. executives in sales department sat down with engineering executives and indexed qualities influencing customers to buy cars; prediction for future. (see also brief abstract and discussion in no. 1, July 1929, pp. 15-17, and review in Automotive Industries, vol. 61, no. 1, July 6, 1929, p. 4)
Engineers as team-workers
Soc. Automotive Engrs. -- Jl
Society of Automotive Engineers -- Journal ; 25 , n 4
1929
Aufsatz (Zeitschrift)
Englisch
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