The article deals with the corporate identity and its parts intransport organization. The corporate identity is a strategicallyarranged idea based on the firm's philosophy, firm's vision andlong-term business aim. It must be confirmed by the firm's behaviourand its internal and external communication.


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    Titel :

    Transport Organization and its Corporate Identity


    Beteiligte:


    Erscheinungsdatum :

    2006




    Medientyp :

    Aufsatz (Zeitschrift)


    Format :

    Elektronische Ressource


    Sprache :

    Unbekannt