Purpose: This paper seeks to analyze the effects of mobile marketing tool at airports and passengers. Design/methodology: This research approach consist of going through data files and bibliographical sources in search of information gathered by authors, institutions and organizations regarding our case study. Findings: Mobile marketing to increase passenger satisfaction and commercial income in the airports. Large airports are taking advantage of the consolidation of mobile devices in the 21st century to create applications for branding and communication. Originality/value: This paper is the first research that examines the impact of mobile marketing in airports. First, to evaluate the effects that mobile marketing is having over the levels of passenger satisfaction at airports. Second, to analyze the impact of mobile marketing on passengers behavior in the aerodrome; lastly, to study the effects of this tool on the perceived image of an airport.


    Zugriff

    Download


    Exportieren, teilen und zitieren



    Titel :

    The impact of mobile marketing in airport


    Beteiligte:


    Erscheinungsdatum :

    2016



    Medientyp :

    Aufsatz (Zeitschrift)


    Format :

    Elektronische Ressource


    Sprache :

    Unbekannt




    Airport marketing

    Halpern, Nigel ;Graham, Anne | SLUB | 2013


    Airport Niche Marketing

    Vowles, Timothy M. / Mertens, Daniel P. | Taylor & Francis Verlag | 2005


    Schedules help airport marketing

    Online Contents | 1994


    Airport mobile marketing as a channel to promote cross-selling

    Lázaro Florido-Benítez | DOAJ | 2016

    Freier Zugriff

    Airport Ground Access: The Marketing Perspective

    Cunningham, L. F. / Gerlach, J. H. / Dunn, D. A. et al. | British Library Conference Proceedings | 1996