The focus of this chapter was on the mid-incidence space tourism strategic communication tactics identified in the present study. These tactics were not observed as frequently as the typical tactics, which were discussed in the previous chapter. The forty-seven tactics in this category were observed on average just under ten times apiece. These tactics were explained and exemplified in the commercial space context.
Mid-Incidence Space Tourism Strategic Communication Tactics
2012
Aufsatz/Kapitel (Buch)
Elektronische Ressource
Englisch
A Quantitative Description of Space Tourism Public Relations Tactics AIAA Paper
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