This study aims to analyze the influence of consumer behavior, namely game satisfaction, consumption value, character identification, and hedonic motivation on the repurchase intention of virtual items in the Mobile Legends Bang Bang game. This study uses a causal associative research method that shows a causal relationship between several variables with this type of quantitative research. Identify 105 respondents of Bang-Bang Mobile Legends game players who have purchased skins or virtual items with the age of 15-40 years spread throughout Indonesia. The data analysis technique uses the Likert scale and uses Partial Least Square to see the influence between variables. The results showed that game satisfaction, consumption value, character identification, and hedonic motivation had a positive and significant effect on the repurchase intention of virtual items in the Bang Bang Mobile Legends game with a significance level below alpha 10 percent. About 80 percent of simultaneous tests of independent variables were able to explain their effect on the repurchase intention of virtual items. This shows that behavior based on the above aspects can affect players' considerations and decisions to purchase skins or virtual items released by the Bang Bang Mobile Legends game, so that the virtual item business can become a lucrative opportunity and market share for game developers and players.


    Zugriff

    Download


    Exportieren, teilen und zitieren



    Titel :

    Pemberdayaan Komunitas dengan Optimalisasi Game Mobile Legends Bang Bang melalui Pembelian Skin atau Virtual Item


    Beteiligte:

    Erscheinungsdatum :

    2023-08-08


    Anmerkungen:

    doi:10.37680/amalee.v4i2.3107
    Amalee: Indonesian Journal of Community Research and Engagement; Vol 4 No 2 (2023): Amalee: Indonesian Journal of Community Research and Engagement; 585-599 ; 2716-0750 ; 2715-7997 ; 10.37680/amalee.v4i2



    Medientyp :

    Aufsatz (Zeitschrift)


    Format :

    Elektronische Ressource


    Sprache :

    Englisch


    Klassifikation :

    DDC:    629




    Faktor - Faktor Yang Menentukan Keputusan Pembelian Produk Virtual Dalam Online Games Mobile Legends

    Yadnya Prandini, Luh Ditha / Sayang Telagawathi, Ni Luh Wayan | BASE | 2021

    Freier Zugriff

    Bang-bang dielectrophoretic orientation

    Guttman, D. S. / Hurwitz, M. / Melcher, J. R. | NTRS | 1968


    Komunitas Virtual Menjadi Komunitas Sosial

    Suryo Nugroho, Hanif / Afifi, Subhan / Rochayanti, Christina | BASE | 2019

    Freier Zugriff

    Torque coupled bang bang attitude control

    Axelband, E.I. | Engineering Index Backfile | 1965


    Algorithm for "Bang-Bang" Control Laws

    Wen, John Ting-Yung / Desrochers, Alan | NTRS | 1990