In resent marketing studies authors acknowledge necessity to search for new methods in marketing. Marketing scientists identify various changes in environment that make long–term relationship actual. Purpose to satisfy consumer needs as well as always changing models of consumers` behavior motivate organizations to use relationship marketing. Moreover, information technologies development prompt researches of dimensions of relationship marketing in virtual space. The object of this work is dimensions of relationship marketing in virtual space. The study reveals essence of relationship marketing, identifies factors that influence development of relationship, analyze and emphasize dimensions of relationship marketing in usual and virtual space. Created model represents process of building long-term relationship and includes dimensions of relationship marketing in virtual space, components of Web site and factors that influence dimensions of relationship marketing. Accomplished empiric research indicates that most important dimensions of relationship marketing in virtual space are trust and honesty as well as essential Web site components are transaction security assurance, order fulfillment and functional search of products. Results suggest that created model can help organization build successful relationship in virtual space. Study includes 57 pages, 2 tables and 14 figures.


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    Titel :

    Santykių marketingo dimensijų raiška virtualioje aplinkoje ; Dimensions of relationship marketing in virtual space



    Erscheinungsdatum :

    29.05.2009


    Medientyp :

    Hochschulschrift


    Format :

    Elektronische Ressource


    Sprache :

    Lithuanian , Englisch


    Klassifikation :

    DDC:    629 / 650




    Target retrieval in known environment ; Tikslo paieška žinomoje aplinkoje

    Baranauskas, Virginijus / Šarkauskas, Kastytis Kiprijonas / Bartkevičius, Stanislovas Kęstutis | BASE | 2008

    Freier Zugriff

    Target retrieval in known environment ; Tikslo paieška žinomoje aplinkoje

    Baranauskas, Virginijus / Šarkauskas, Kastytis Kiprijonas / Bartkevičius, Stanislovas Kęstutis | BASE | 2008

    Freier Zugriff