The article analyses competitiveness of Russian road construction equipment producers. The authors propose classification of competitive strategies: surviving, repositioning by targeting other markets or focusing on a new product, innovating, internationalization strategy (cooperation with foreign companies), and market exit. In order to assess the competitiveness of companies, their market shares, sales dynamics, price and technical characteristics of the products were considered. The study uses the FSSS data and analytical reports from the CTT Digest magazine. The market research shows that imported products have a share of more than 75% in the Russian market of excavators and more than 90% of the loaders market. Almost half of the market of graders in Russia is secured by domestic producers, but the total production volume has decreased tenfold by 2020 if compared to historic maximums. The decrease is attributed to competition with foreign suppliers. The authors conclude that the highest competitiveness has been achieved by enterprises that had attracted foreign investment and opted for buying components in the international markets. Successful strategies for many Russian enterprises in recent decades have implied internationalization by establishing cooperation with foreign companies, including projects of assembly and partial localization of the foreign well-known road construction machinery brands.


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    Titel :

    Competitiveness of companies in the Russian market of road construction machinery


    Beteiligte:
    Kapustina, L. (Autor:in) / Korovina, E. (Autor:in) / Drevalev, A. (Autor:in) / Irina, Makarova (Herausgeber:in)

    Kongress:

    PROCEEDINGS OF THE SCIENTIFIC CONFERENCE ON RAILWAY TRANSPORT AND ENGINEERING (RTE 2021) ; 2021 ; Perm, Russian Federation


    Erschienen in:

    Erscheinungsdatum :

    23.09.2021


    Format / Umfang :

    7 pages





    Medientyp :

    Aufsatz (Konferenz)


    Format :

    Elektronische Ressource


    Sprache :

    Englisch



    Competitiveness of companies in the Russian market of road construction machinery

    Kapustina, L. / Korovina, E. / Drevalev, A. | TIBKAT | 2021



    Road machinery

    Blanchard, Arthur H. | Engineering Index Backfile | 1919


    Road machinery

    Blanchard, Arthur H. | Engineering Index Backfile | 1920