The National Highway Traffic Safety Administration (NHTSA) conducted a national Customer Satisfaction Survey in response to the requirements of the National Performance Review and Executive Order 12862. An independent research organization, Schulman, Ronca and Bucuvalas, Inc., administered the telephone survey to 4003 persons ages 16 and older randomly selected from across the United States. The survey was administered during November and December 1995. Data from the sample were weighted to produce national estimates. Results from the survey show strong public support for a federal role in promoting traffic safety. A large majority of the public think it is very important that the federal government conduct public education campaigns, conduct research on motor vehicle safety and safe highway design, regulate the safety of heavy trucks, and require manufacturers to improve vehicle safety features. More than two-thirds favor government crash testing of vehicles and believe that the government should set crash safety equipment standards. Most favor government being able to require manufacturers to recall vehicles for safety-related defects, and two-thirds favor government financial support to states and localities for driver education.


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