The paper analyzes the current state of the Chinese cruise market and presents the idea of building a business model of coastal cruising. The cruise demand of middle-income families, which includes the desired travel days, ports of call, is surveyed. The data of the previous non-cruise travels and the data of future cruises of middle-income families are used to develop a model designed to identify the maximum passenger volume with minimum operating costs while taking cruise itineraries and schedules into account. A matrix coding genetic algorithm was designed to solve the model. The case study found that a voyage of 4.79 days results in equilibrium, that the annual demand is 200,840 passengers, and that the daily voyage cost is 0.843 million Yuan.
Optimization of Coastal Cruise Lines in China
2016
Article (Journal)
Electronic Resource
Unknown
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