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Co-op supply chains with a local media company: Models and analysis
Monitoring speed before and during a speed publicity campaign
Licensing: Wo bleibt die Marke? Was ist vom Licensing zu erwarten?
Advertising in Virtual Worlds: The Example of Second Life
The reasons for the unpopularity of railroads
Implications of unobservable promotion on distribution channel strategies in a retail platform
Werbe- und Konsumentenpsychologie
Werbe- und Konsumentenpsychologie
Deceptive advertising in a crowdfunding market
Comparison of crashes during public holidays and regular weekends
Platform-led green advertising: Promote the best or promote by performance
Composite cylindrical shells under static and dynamic axial loading: An experimental campaign
The effect of billboard design specifications on driving: A pilot study
The effect of billboard design specifications on driving: A pilot study
Restorative advertising in the airline sector
The effect of billboard design specifications on driving: A driving simulator study
Markensoziologische Werbung : eine Analyse der ökonomischen Funktionen kultureller Resonanzfelder