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Automobilindustrie
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Creating A New Image - People expect a new product appraoch from Chrysler
Mercedes' Lean marketing - Mercedes-Benz has made great strides in five years...Here's how
Retailing revolution - Automotive retailers must change with the times or fall prey to progress
Hidden Potential - Who says badge engineering doesn't work?
Right the second time - Kia's team of former Hyundai execs had no margin for error left
The moving target - To unseat a categroy leader, you can't just offer a parity competitor.
Born-Again Jag and Saab - Jaguar and Saab ar good examples of how to take over a company
An Eye on Kia - Korean automaker's new Sephia targets Civic and Corolla.
Book learning - Here's entertaining proof that there's someting to be learned from others
When is a Duck Not a Duck? - Cadillac reworks an Opel to lure baby boomers?
Nissan Desperately Seeks Itself - Floundering Nissan needs strong product and image--fast.
Battle Of The Brands - The brand's the thing but Ford is beating GM hands down. Here's why.
1999 Detroit Auto Show - New hardware for '99 and beyond.