1–2 von 2 Ergebnissen
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    Modeling Airline Crisis Management Capability: Brand attitude, brand credibility and intention

    Hsiu-Ying Kao, Grace / Wang, Stephen W. / Farquhar, Jillian Dawes | Elsevier | 2020
    Schlagwörter: Crisis management , Airline , Brand attitude , Brand credibility , Intention to purchase

    Determining the antecedents and consequences of the airline brand personality

    Freier Zugriff
    Jin-Long Lu / Pei-Ya Siao | DOAJ | 2019
    Schlagwörter: airline management, brand personality, country-of-origin, purchase intentions , Management. Industrial management